More shoppers buying 'natural' food, yet most don't know what it means

Citation

Evidence Type: News Report (Generic)
More shoppers buying 'natural' food, yet most don't know what it means, USA Today, 27 Jan 2016 - More shoppers buying 'natural' food, yet most don't know what it means Score: 0.0/0.0

Discussion

This article talks about how natural has little or no meaning in advertising. The use of the term is so open and unrestricted it could be used to mean almost anything.

Strengths/Weaknesses

Conclusions

No strengths or weaknesses have yet been added to this evidence

Conclusion 1

If the word natural has little or no meaning on a products label, how can saying something is natural mean it is better than non-"natural" alternatives?


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