More shoppers buying 'natural' food, yet most don't know what it means - Evidence

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More shoppers buying 'natural' food, yet most don't know what it means

Citation	Evidence Type:	News Report (Generic)
More shoppers buying 'natural' food, yet most don't know what it means, USA Today, 27 Jan 2016 - More shoppers buying 'natural' food, yet most don't know what it means	Score:	0.0/0.0

Discussion

This article talks about how natural has little or no meaning in advertising. The use of the term is so open and unrestricted it could be used to mean almost anything.

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No strengths or weaknesses have yet been added to this evidence	Conclusion 1 Demonstrated mildly for Natural Is Not "Better" If the word natural has little or no meaning on a products label, how can saying something is natural mean it is better than non-"natural" alternatives?

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